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You really can make a huge six figure income … even a 7 figure income … with no money out of your pocket in the deepest recession our country has ever faced.  How?  Well, you asked and we listened … some of you said that 9 PM ET webinars were just too darn late for you!  So we’re holding one this Saturday … at 4 PM EST: 

https://www2.gotomeeting.com/register/703821628

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In a reminder of how many loans were authorized but didn’t comport with true underwriting guidelines, Fannie Mae estimates that IndyMac owes up to $1 billion in mortgage repurchases.   When loans don’t comport to Fannie Mae’s guidelines they are able to be called, thereby forcing the originator to repurchase them.  In this case, IndyMac is bankrupt and is controlled by the Federal Deposit Insurance Corp. (FDIC).  It remains to be seen how the FDIC will handle this issue.

GMAC won’t get exclusivity with GM anymore.  Typically the finance arm of the motor giant provided all of the financing for GM vehicles.   But now that it converted to bank status in order to tap into $5 billion of the government’s $700 billion in TARP funds, Uncle Sam has placed new restrictions on the financial giant to enable more competition.

Now on to our real estate investing education section…

Must Have’s for Better Ads

Learn how to create fantastic copy with these “must have’s for better ads”.  Whether you are buying or selling your short sale career will never be complete until you understand how to effectively communicate with others. One of the most misunderstood aspects of modern methods of communication is the Internet; you don’t need to spend thousands on Google Adwords or build expensive flash based websites…just give people what they want when it comes to solid information.

1.     Photos. They say a picture is worth a thousand words but even more importantly, it attracts attention. Before you can say anything meaningful, it is necessary to grab the attention of others. If you are selling a property then the more the merrier; take as many pictures as possible and don’t scrimp on style. Make sure the property looks its best and lead with something that grabs the attention of others. If you are selling then don’t discount the power or pictures; simply go for one that exemplifies the main message. For example, a fist full of bills might be a powerful message for someone in financial distress. Learn to use pictures to capture attention and tell the story when buying or selling short sale real estate.

2.     Descriptions. Provide detailed information without overwhelming the reader. This is not the time or place to try an impress viewers with your superior knowledge or intellect; use the KISS formula (Keep it Simple Stupid) to communicate with buyers and sellers by providing the information they really want to know in a non threatening manner.

3.     Contact Info. Make it easy for both buyers and sellers to contact you – right now. People have grown accustomed to instant gratification so make it easy for others to find you instantly. Provide email, phone, instant chat or other methods of contact then follow-up as soon as possible.

4.     Examples. Don’t assume your reader fully understands the information provided; instead use working examples to communicate in a meaningful way. Be sure to use a cross section of people and situations that are similar to your target audience. For example, if you plan to target working class family neighborhoods then use an example of a family that would likely live in that area. Ditto for the pictures.

5.     Testimonials. Never underestimate the power and influence of peer pressure or word of mouth marketing. Whenever possible, use testimonials especially from neighbors or other easily recognized resources. Studies demonstrate people are much more likely to use the services of someone they trust if the name is associated with a recognized ‘authority’ or provided by a neighbor or family member.

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See you at the top!

Chris McLaughlin
http://www.shortsalesriches.com/blog

P.S.:

Are you ready to get 2009 rolling?  Then it is time to come to our LIVE “Recession Proof Real Estate Investing” webinar this coming Saturday at 4 PM EST, 1 PM PST:

https://www2.gotomeeting.com/register/703821628