Smart Real Estate News & Commentary by Chris McLaughlin August 4, 2010
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Mortgage Applications Increase
The Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending July 30, 2010 increased 1.3% on a seasonally adjusted basis from one week earlier. On an unadjusted basis, the Index increased 1.4% compared with the previous week. The Refinance Index increased 1.3% from the previous week. The seasonally adjusted Purchase Index increased 1.5% from one week earlier. This third straight weekly increase in the Purchase Index was driven by government purchase applications which increased 3.4% from last week, while conventional purchase applications were essentially flat. The unadjusted Purchase Index increased 1.5% compared with the previous week, was up 7.1% relative to four weeks ago, but was 33.7% lower than the same week one year ago. The four week moving average for the seasonally adjusted Market Index is up 0.3%. The four week moving average is up 0.9% for the seasonally adjusted Purchase Index, while this average is up 0.2% for the Refinance Index. The refinance share of mortgage activity remained flat at 78.0% of total applications from the previous week. The adjustable-rate mortgage (ARM) share of activity decreased to 5.4% from 5.7% of total applications from the previous week.
More Private sector jobs
We won’t have the official figures for two more days, but two employment reports released early today gave a mixed picture. According to a report by payroll processing firm Automatic Data Processing (ADP), private-sector employers added 42,000 jobs to their payrolls in June, following an upwardly revised 19,000 increase in June. Economists polled by Briefing.com had expected the report to show the private sector added 25,000 jobs in July. According to outplacement firm Challenger, Gray & Christmas Inc., employers announced plans to eliminate 41,676 jobs last month - up 6% from June, when job cuts rose to 39,358. Economists forecast that employers cut payrolls by 87,000 jobs in July after cutting 125,000 jobs in June.
Since hitting a four-year low in April, job cuts have risen nearly 9% over the past three months, but downsizing remains well below 2009 levels and cuts in July were down 57% from a year ago. So far this year, employers have announced 339,353 job cuts, down 64% from the same period last year. For the fourth month this year, employers in the government and non-profit sector shed the most jobs, announcing plans to eliminate 7,193 employees in July, up 36% from the 5,306 job cuts in June. Government and nonprofit employers have announced plans to eliminate 105,969 jobs so far this year. That’s nearly triple the number of planned cuts in the pharmaceutical industry, which has announced 30% fewer layoffs this year but remains the sector with the second highest number of cuts.
Pending sales down
According to the National Association of Realtors (NAR), the Pending Home Sales Index (PHSI)declined 2.6% to 75.7 based on contracts signed in June from an upwardly revised level of 77.7 in May, and is 18.6% below June 2009 when it was 93.0. The data reflects contracts and not closings, which normally occur with a lag time of one or two months. Lawrence Yun, NAR chief economist and perpetual optimist, said lower home sales are expected in the short term. “There could be a couple of additional months of slow home-sales activity before picking up later in the year, provided the job market continues to improve,” he said.
“Over the short term, inventory will look high relative to home sales. However, since home prices have come down to fundamentally justifiable levels, there isn’t likely to be any meaningful change to national home values. Some local markets continue to show strengthening prices.” The PHSI in the Northeast dropped 12.2% to 58.8 in June and is 25.4% lower than June 2009. In the Midwest the index fell 9.5% to 64.1 and is 27.8% lower than a year ago. Pending home sales in the South rose 3.7% to an index of 85.8, but are 13.3% below June 2009. In the West the index slipped 0.2% to 85.1 but is 14.2% below a year ago.
Uncertainty and inaction hurt economy
A panel of economists told the Senate Budget Committee yesterday had gloomy outlooks for growth in 2011, offering annual GDP forecasts ranging from 3% to 4%. and arguing that Congress needs concrete plans for tax cuts, stimulus and deficit control because the economic uncertainty this administration and congress have created will mean slow growth. Joel Naroff, president and founder of Naroff Economic Advisors, predicted even slower growth of 2% to 2.5% — if Washington fails to make major “changes in fiscal or monetary policy.” “Market participants are used to thinking that political gridlock is good because it keeps politicians from interfering with the marketplace,” said Richard Berner, a top economist at Morgan Stanley. “Well, today gridlock is more likely to be bad for markets as our long-term economic problems require solutions with political action.” The problem is that it’s possible Congress won’t tackle big decisions — such as extending the Bush-era tax cuts — until after the November elections. Berner suggested that uncertainty over tax policy — as well as uncertainty on how health care and Wall Street reforms will play out — played a role in the sluggish consumer confidence levels of the past few months. “That is not the only reason, but I think it’s an ingredient,” Berner said.
More foreclosure bailout
As many as 50,000 homeowners in 5 states with high unemployment may receive help from a special $600 million federal fund intended to head off some foreclosures. State housing agencies in Ohio, North Carolina, South Carolina, Oregon and Rhode Island can use money from a so-called “Hardest Hit Fund” for foreclosure mitigation that was announced in March, says Herb Allison, Treasury Assistant Secretary for Financial Stability. The five states have counties where the unemployment rate exceeded 12 percent in 2009. Allison said the program is targeted at those who need it most and is not designed to prevent all foreclosures. Obama announced a $1.5 billion “Hardest Hit Fund” in February for California, Nevada, Arizona, Florida and Michigan, where home price declines were most pronounced.
Under pressure from lawmakers, the administration expanded the program in March to the five states now eligible for an additional $600 million. The $2.1 billion fund shifted money from the existing $50 billion program: Home Affordable Modification Program (HAMP). Some of the programs that states proposed will help unemployed or under-employed people keep up with their mortgage payments. Others will try to assist homeowners who are facing negative equity by reducing the principal of loans that they owe or will be used to finance short sales of homes to avoid foreclosure. Ohio, for example, would allow unemployed workers to get mortgage payment assistance for longer than the three months allowed under the nationwide program. Ohio will get up to $172 million for these purposes while North Carolina gets up to $159 million and South Carolina up to $138 million. Oregon has been approved for up to $88 million of funding and Rhode Island up to $43 million.
30 year rates set record low
According to Zillow Mortgage Marketplace’s weekly update, the 30-year fixed-mortgage rate (FRM) dropped week-to-week nationally averaging 4.28% — down 0.1% and a new record low. Regionally 30-year rates are varying, but the majority of states saw a drop. California’s current rate is 4.33%, down from 4.34% last week, as is Colorado’s at 4.26%, down from 4.28%.
Rates substantially decreased in New York to 4.23% (from 4.46%), Massachusetts to 4.28% (from 4.61%), Florida to 4.18% (from 4.33%) and Washington to 4.36% (from 4.56%) from last week.. Texas is down to 4.27% from 4.36% and Illinois state average is down to 4.33% from 4.31%. Zillow reported the rate for 15-year fixed home loans at a national average 3.85%, while the rate for a 5-1 adjustable-rate mortgage (ARM) is at 3.27%. Zillow’s rates are based on real-time mortgage quotes from lenders registered with, but not exclusively bound to the company. The national average comes from thousands of daily quotes given to anonymous borrowers through their website. State averages are also available.
Now for our real estate education section…
How is Your Marketing Know-How?
Be honest. How is your marketing know how? Not sure how you really measure up? Take this quick quiz to determine if you use guerrilla marketing to the max or just monkey around. Answer true or false to each of the following questions:
1. I routinely use a publicity campaign to build my professional identity, increase visibility and create name recognition.
2. I’m not comfortable “tooting my own horn” or I commonly encounter more aggressive people that seem to steal my thunder.
3. I am the product. My expertise, experience and/or education set me apart from the crowd.
4. I’m not comfortable asking clients for testimonials, letters of praise or endorsements.
5. I am nothing if not persistent. I’m able to overcome lack of interest, rejection, competition and even rudeness in order to achieve my goal(s).
6. I tend to focus on today rather than the long-term outlook. For example, I focus on the effectiveness of advertisements rather than campaigns or measure results in terms of days or weeks rather than months or years.
7. I position myself well in advance. For example, by collaborating with upcoming events, publications calendars and offering my services or expertise before it is requested.
8. I try never to extend myself.
9. I look for opportunities everywhere.
10. I focus my attention on the buying audience and forget the media.
What’s Your Score?
Give yourself 1 point for every “true” answer to each odd numbered item above. Give yourself 1 point for every “false” answer to each even numbered item above. Subtract 1 point for every “false” answer to every odd numbered item. Subtract 1 point for every “true” answer to every odd number.
0-3 points: You are in dire need of marketing help. Run – don’t walk – to find immediate help.
4-6 points: Chances are you spend a lot of time with minimal results…ie, you monkey around but not very effectively. Either get serious or outsource it.
7-9 points: You have a solid foundation and could quickly become a master with a bit of tweaking.
10 points: You understand the essentials of guerilla marketing. Keep up the good work!
See you at the top!
Chris McLaughlin
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Copyright Loss Mitigation Institute LLC 2010.
All Rights Reserved.
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About the author:
Chris McLaughlin is widely known as America’s top
Real Estate Attorney and Investment Consultant.
* As the top Florida foreclosure and pre-
foreclosure expert, he oversees more than
100 short sale & REO closings each month
* Long-time authority on real estate investing
and rapid reselling of distressed homes. Owns
portfolio of nearly 100 high-value, high-profit
properties
* Owner of one of Florida’s largest Real Estate firms,
running 4 different offices, supporting over
400 agents, uniquely positioning him to help
thousands of investors make money in the
biggest market opportunity ever!
* Highly sought-after speaker, consultant, and
seminar leader for current trends and hot topics
in Real Estate Investing, Entrepreneurship, and
Wealth Building
* Follow me on Twitter: http://twitter.com/mclaughlinchris
* Join my Facebook Fan Page: http://www.mclaughlinchris.com
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